Daterra Coffee
Media featuring Daterra Coffee
Among the farms where Passenger currently purchases coffee, Daterra is unique in many ways. Encompassing a staggering 6,405 hectares (~16,000 acres), Daterra’s scale, topography, and its owner’s long term investment in technological innovation have all contributed to a model of coffee cultivation, harvesting, and processing that differs in many respects from every other farm represented on our menus. While the most obvious visual example may be the expansive fields of coffee trees that have been strategically planted for pivot style irrigation and mechanized coffee harvesting machines, a genuine spirit of research-based innovation and scientific inquiry is also notable here. Most significantly, a central aim of Daterra’s extensive team is to model how B Corp-certified agribusinesses like theirs can positively impact the planet: responding to the crisis of climate change with the development and implementation of regenerative agricultural practices.
At Passenger we are firmly committed to supporting smallholder farmers in most of the producing countries where we purchase coffee. But we are also truly proud to buy coffee from much larger enterprises, including Daterra, that push innovation and model best practices for smaller farms throughout the coffee producing world.